Scaled a Global D2C Brand by 60% YoY
Led global marketing at LEKKER Bikes, achieving 60% YoY growth through data-driven campaigns, a full rebrand, and market launches in the USA, NL, and Germany. Drove a 300% uplift in brand search, delivered industry-leading CX scores (NPS 9/10, TrustPilot 4.5/5), and launched influencer marketing strategy resulting in 2m+ impressions within first month.

Built & Launched Brands Across 3 Continents
Orchestrated LEKKER’s global expansion, delivering performance-led omnichannel marketing strategies (resulting in industry leading ROAS of 12.5) and securing 100+ top-tier press features. Transformed LEKKER into a leading eBike brand in Europe, the US, and APAC. Launched 4 new brand stores globally and 20+ products.

Fractional Marketing & Brand Leadership for High-Growth D2C Brands
Through Cornerstore Studio, I provide hands-on strategy and execution for brands ready to scale. From sharp branding and positioning to channel planning and campaign rollout, I help teams make their mark with clarity and creativity.

Launched Scout Kids, a Digital Platform for London Families
Spotted a gap, built the brand, designed the product, and launched a fast-growing D2C platform that solves the “what to do with the kids” dilemma. From content to CX to growth strategy—I’ve worn all the hats.

Turned Content into Culture at Piecemeal Puzzles
Built a viral content strategy that hit 1.6M+ organic impressions in 3 weeks. Landed coverage in tier-1 publications like Condé Nast Traveller, Cosmopolitan, Creative Boom, Suitcase & Stylist—all without a media spend.

Community-Led growth at The Nudge
Grew paid memberships by 300% YoY (from 500 to 5,000+) through partnership-driven campaigns and targeted comms. Built a 250K+ engaged email community with 1M+ monthly website impressions.