LEKKER Bikes - Marketing and Brand Lead
An international scale-up brand, revolutionising urban mobility and spearheading the eBike movement globally; through a D2C omnichannel strategy.
An international scale-up brand, revolutionising urban mobility and spearheading the eBike movement globally; through a D2C omnichannel strategy.
- Planned and managed the annual global marketing calendar and budget leading to 70% growth YOY.
- Ownership and rollout of LEKKER's global PR strategy, resulting in international coverage (100+ articles) in top-tier publications.
- Increased brand awareness resulting in a 120% YOY increase in global brand queries (Google Search).
- Customer-centric approach leading to an NPS of 9/10 and TrustPilot rating of 4.5/6. The highest rated eBike brand in Europe.
- Launched 4 new brand stores globally and >20 new products, with localised 360 degree campaigns to support.
- Launched email marketing automation: growing channel revenue share from 5% to 20% and increasing subscribers by110% within a year.
- Influencer marketing: 2m+ impressions globally within first month of campaign.
- Ownership and rollout of LEKKER's global PR strategy, resulting in international coverage (100+ articles) in top-tier publications.
- Increased brand awareness resulting in a 120% YOY increase in global brand queries (Google Search).
- Customer-centric approach leading to an NPS of 9/10 and TrustPilot rating of 4.5/6. The highest rated eBike brand in Europe.
- Launched 4 new brand stores globally and >20 new products, with localised 360 degree campaigns to support.
- Launched email marketing automation: growing channel revenue share from 5% to 20% and increasing subscribers by110% within a year.
- Influencer marketing: 2m+ impressions globally within first month of campaign.
Piecemeal Puzzles - Founder
Reimagining and redefining a stagnant product in an exponentially growing space (+38% YOY) - Piecemeal Puzzles is a contemporary jigsaw puzzle e-commerce brand. It targets a younger, design-savvy audience and promotes wellbeing through more mindful offline activity.
- The website (www.piecemealpuzzles.com) 10,000 unique visitors in its first 3 months of launching
- The business became profitable in its first 6 months
- I created a PR strategy and press release tailored to specific media types; resulting in extensive coverage in key media outlets including: Condé Nast Traveller, Cosmopolitan UK, Suitcase Magazine, Stylist Magazine, Creative Boom, Good Housekeeping, You Magazine and OH Magazine.)
- Developed an influencer marketing strategy which resulted in 1.6m+ organic reach.
- Managed the email marketing strategy, with an average open rate of 74%.
Reimagining and redefining a stagnant product in an exponentially growing space (+38% YOY) - Piecemeal Puzzles is a contemporary jigsaw puzzle e-commerce brand. It targets a younger, design-savvy audience and promotes wellbeing through more mindful offline activity.
- The website (www.piecemealpuzzles.com) 10,000 unique visitors in its first 3 months of launching
- The business became profitable in its first 6 months
- I created a PR strategy and press release tailored to specific media types; resulting in extensive coverage in key media outlets including: Condé Nast Traveller, Cosmopolitan UK, Suitcase Magazine, Stylist Magazine, Creative Boom, Good Housekeeping, You Magazine and OH Magazine.)
- Developed an influencer marketing strategy which resulted in 1.6m+ organic reach.
- Managed the email marketing strategy, with an average open rate of 74%.
The Nudge - Head of Memberships and Partnerships
The Nudge is one of London's most influential and highly regarded city-guides, with an audience of over 500,000 creative professionals and a membership base of 10,000 fee-paying members.
- Increased individual fee-paying members by 300%, organically (from 500 to 5,000).
- Ideation, creation, and management of 2x member-exclusive events, monthly - selling out in an average of 4 hours.
- Developed The Nudges social media strategy leading to 80% YOY average growth across organic social channels.
- Partner marketing: negotiated and maintained end-to-end management of 4 successful B2B partnerships each week (with brands including Bloom & Wild, Cecconi's, Ollie Quinn and Saatchi Gallery London).
- Digital content management and development using Adobe design programmes.
- Ideation, creation, and management of 2x member-exclusive events, monthly - selling out in an average of 4 hours.
- Developed The Nudges social media strategy leading to 80% YOY average growth across organic social channels.
- Partner marketing: negotiated and maintained end-to-end management of 4 successful B2B partnerships each week (with brands including Bloom & Wild, Cecconi's, Ollie Quinn and Saatchi Gallery London).
- Digital content management and development using Adobe design programmes.
Education and Qualifications
- Growth Tribe Digital Marketing Certificate, 2024
- Shillington College London (Graphic Design), 2016
Diploma in graphic design
- Newcastle University BA Honours Degree, 2016
2:1 BA Honours degree in Marketing and Business Management. Achieved a 1st in Contemporary Marketing Dissertation entitled "Implications of Sensory Marketing Cues on Consumer Perceptions and Brand Image: an Exploratory Study".
- Shillington College London (Graphic Design), 2016
Diploma in graphic design
- Newcastle University BA Honours Degree, 2016
2:1 BA Honours degree in Marketing and Business Management. Achieved a 1st in Contemporary Marketing Dissertation entitled "Implications of Sensory Marketing Cues on Consumer Perceptions and Brand Image: an Exploratory Study".
